It is our mission to give each and every copy the maximum opportunity of being sold, for the lowest practical cost.


We trade with the biggest multiple retailers through to specialist newsagents and small independent shops.

Frontline distributes consumer magazines produced by our prestigious publisher shareholders:

The Frontline Group


Frontline distributes consumer magazines produced by our prestigious publisher shareholders Bauer Media, Immediate Media Company, H Bauer and Haymarket

Seymour has a 20% share of the total magazine market and the Frontline Group, including Seymour, has 59% share. This gives us the stability and clout to drive your magazine sales, in an increasingly volatile market place. More importantly, we have a 49% share of the 3rd party magazine market meaning that we are the preferred choice of distributor for independent magazine publishers.

As well as this, Seymour is the largest distributor of UK magazines internationally, exporting magazines to over 90 countries; we are additionally the largest importer of foreign magazine titles into the UK.

At Gold Key Media we specialise in audience engagement and sampling programmes across the UK, Europe, USA, and the Middle East. Our heritage is publisher based, and we work with the biggest names in the newspaper and magazine industry. We represent over 300 international publishers, sampling and selling over 60 million newspaper and magazine copies per annum and helping them to improve their revenue streams.

We reach influential and commercially valuable audiences in their core target market, and help them to expand into new areas that add measurable value to their advertising proposition. We also support sampling activities for a range of non-publishing products such as cosmetics, food and beverage and confectionary.

We have developed our relationships with the corporate, leisure, travel, luxury and event sectors worldwide over the past 17 years, and we have approved access to some of the most impressive domestic and international venues across the world.

Routes to Retail supply magazines and books to specialist and non-traditional news retailers.

We have unrivaled reputation for service excellence based on many years of servicing this exciting and growing sector.

More than any other category, magazines are bought on impulse, generating incremental sales.

By connecting magazine readers with retail customers, we can drive significant additional revenues for both publishers and retailers.

We make both supplying and selling magazines easy and provide a tailored approach with a simple goal of reducing complexity for all!

Mags Direct website and it’s online newsagent service is part of the Frontline Ltd group, a magazine distribution company with over 25 years experience.

What We Do

Frontline’s history started in 1986, when it was created by the magazine publisher Emap. The vision was to create the first dedicated magazine circulation and distribution business managed by specialist and experts in this field.

The value of such an organisation was quickly recognised by other publishers and in 1988 Frontline gained its first new Joint Venture partner; Haymarket Publishing (now Haymarket Media Group).  Two years later BBC Enterprises (now BBC Worldwide / Immediate Media Company) entered the JV partnership to create the largest magazine sales, marketing and distribution company.

The partners soon recognised that Frontline’s operational expertise could be offered as a valuable service to other publishers in the UK. So in 1994, Seymour Distribution was created through a Joint Venture agreement between Frontline and Hachette Distribution Services focussing on fulfilling the distribution requirements of independent publishers.

Working Here

After a period of phenomenal growth and change we asked our people what it was like to work at Frontline.  We wanted to know what was important to our people and to make sure we kept doing it.  When you’re in the forefront of your industry it can be easy to forget the good stuff!

Our open, honest and transparent communication means people know what they are working towards and their part in the strategy.This creates a real sense of involvement.

As innovators and change agents, we influence how the industry operates. We adapt to change and look for new ways of working and new projects to invest in. Future focused, Frontline moves with pace and decisiveness.

With a real ‘can do’ attitude our working environment is friendly, non-hierarchical and flexible.

We have a culture of development and collaborative learning. With coaching available to all, people described how they were encouraged to think for themselves, grow and develop.

Aligning our aspirational values with those of our people is key to high performance.  That’s why the opinion of our people is so important to us. 

Does Frontline sound like the sort of place you’d like to work?  If so, we’d love to hear from you.

So, what you can expect?  To work hard and have some fun doing so!  The Frontline Group offers a wide range of opportunities for career development, with on the job training, coaching and mentoring, workshops and classroom training.

As part of the Bauer Group, Frontline offers a comprehensive range of benefits including, 25 days holiday, a pension scheme with a scale of matched contributions, plus a flexible benefits scheme so that you can choose the benefits that suit you and your lifestyle.  There’s something for everyone; travel insurance, tech schemes, cycle to work, dental care and even extra holiday!

Our Thrive programme encourages everyone to put their health and well-being at the top of their to do list!  Whether it’s getting competitive with our Step Challenge, attending Mindfulness taster sessions or Giving Something Back through our volunteering programme.

While we believe in taking control of our lives and making a difference, we all know that life has its ups and downs or a spanner can end up in the works, so to provide support we have a free independent and confidential information and counselling service.

See what opportunities are currently available

Work With Us

Frontline are currently looking for:

Business Systems Executive

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Publishing Partners

Get In Touch

Frontline Ltd
Stuart House (1st Floor)
St John’s Street
Peterborough
PE1 5DD

Tel: (01733) 555161

Fax: (01733) 562788