we sell magazines through 50,000 retailers across the UK and Eire

Welcome to Frontline

Frontline is the UK’s leading magazine sales, marketing and distribution company. Frontline is a market leader with over 800 magazine brands representing over 60% of UK Newsstand sales and 75% of the UK Export market. Frontline is a major innovator in the supply of magazines redefining supply optimisation, retail marketing, analysis & reporting, and supply chain fulfilment.


The Frontline Group


Frontline distributes consumer magazines produced by our prestigious publisher shareholders Bauer Media, Immediate Media Company, H Bauer and Haymarket

Seymour has a 20% share of the total magazine market and the Frontline Group, including Seymour, has 59% share. This gives us the stability and clout to drive your magazine sales, in an increasingly volatile market place. More importantly, we have a 49% share of the 3rd party magazine market meaning that we are the preferred choice of distributor for independent magazine publishers.

As well as this, Seymour is the largest distributor of UK magazines internationally, exporting magazines to over 90 countries; we are additionally the largest importer of foreign magazine titles into the UK.

At Gold Key Media we specialise in audience engagement and sampling programmes across the UK, Europe, USA, and the Middle East. Our heritage is publisher based, and we work with the biggest names in the newspaper and magazine industry. We represent over 300 international publishers, sampling and selling over 60 million newspaper and magazine copies per annum and helping them to improve their revenue streams.

We reach influential and commercially valuable audiences in their core target market, and help them to expand into new areas that add measurable value to their advertising proposition. We also support sampling activities for a range of non-publishing products such as cosmetics, food and beverage and confectionary.

We have developed our relationships with the corporate, leisure, travel, luxury and event sectors worldwide over the past 17 years, and we have approved access to some of the most impressive domestic and international venues across the world.

Routes to Retail supply magazines and books to specialist and non-traditional news retailers.

We have unrivaled reputation for service excellence based on many years of servicing this exciting and growing sector.

More than any other category, magazines are bought on impulse, generating incremental sales.

By connecting magazine readers with retail customers, we can drive significant additional revenues for both publishers and retailers.

We make both supplying and selling magazines easy and provide a tailored approach with a simple goal of reducing complexity for all!

Mags Direct website and it’s online newsagent service is part of the Frontline Ltd group, a magazine distribution company with over 25 years experience.

What We Do

Frontline was born out of a vision to create the first dedicated magazine circulation and distribution business managed by specialist and experts in its field.

The idea first came to life in 1986 through magazine publisher Emap. Its value soon gathered recognition within the industry and we gained our first new joint venture partner in 1988 (Haymarket Media Group) and two years later, we entered a further partnership (with BBC Worldwide/Immediate Media Company) making us the largest magazine sales, marketing and distribution company in the UK.

It soon became obvious that our unique service offering could be invaluable to other UK publishers and in 1994 Seymour Distribution emerged as a joint venture agreement between ourselves and Hachette Distribution Services. Our focus – to fulfil the distribution requirements of independent publishers.

We are justly proud of our business values and the culture within which we operate which place us at the cutting edge of our industry and a recognised market leader.

Working Here

Our business is all about our people. We are seen as market leaders in terms of ideas, innovation and thought leadership – this means we are naturally in tune with people who align with this thinking too.

A ‘can do’ attitude is our approach, as is being open, honest, transparent, approachable and definitely non-hierarchical with every member of our growing teams and departments.

We are an ambitious business, not afraid to test the water and take on new challenges. We strive to be the best – but not by our own standards – by those set by the people we work for who we want to continually regard us as their partner of choice.

These are not hollow words, they are based upon the huge wealth of experience we have built up over the years through a highly retained workforce made up of some of the most creative, innovative and capable people whose energy, positivity and attitude is continually inspiring.

What our staff say

Better than taking our word for it, tune into one of our latest staff videos or interviews. Learn what staff think about our culture, what a typical working day looks like and gain a little more insight about the roles and type of work we do.

Career opportunities

As a business looking to grow further, we will have a range of career opportunities in magazine sales, marketing and magazine distribution. If you would like to work with us, visit our current jobs page to view the latest Frontline vacancies.

Publishing Partners

Get In Touch

Frontline Ltd
Stuart House (1st Floor)
St John’s Street
Peterborough
PE1 5DD

Tel: (01733) 555161

Fax: (01733) 562788