Frank Straetmans

Chief Executive Officer

“It is great for me to say ‘we can do this’ because I genuinely know we can. I have no fear of overselling our capabilities. Our people are involved and empowered and their ability is inspiring.”

Routes to Retail

Routes to Retail supply magazines and books to specialist and non-traditional news retailers.

We have unrivaled reputation for service excellence based on many years of servicing this exciting and growing sector.

More than any other category, magazines are bought on impulse, generating incremental sales.

By connecting magazine readers with retail customers, we can drive significant additional revenues for both publishers and retailers.

We make both supplying and selling magazines easy and provide a tailored approach with a simple goal of reducing complexity for all!


Seymour has a 20% share of the total magazine market and the Frontline Group, including Seymour, has 59% share. This gives us the stability and clout to drive your magazine sales, in an increasingly volatile market place. More importantly, we have a 49% share of the 3rd party magazine market meaning that we are the preferred choice of distributor for independent magazine publishers.

As well as this, Seymour is the largest distributor of UK magazines internationally, exporting magazines to over 90 countries; we are additionally the largest importer of foreign magazine titles into the UK.