Hello from Danielle Barnes
Name: Danielle Barnes
Current job: Newstrade Marketing Manager
Joined Frontline: In 2016
I joined Frontline as a Retail Marketing & Planning Executive. After a year I moved to the Newstrade Marketing team as an executive before being promoted to a Newstrade Marketing Manager.
I never thought I would be working in the magazine industry, I fell into it and I absolutely love it.
You just accept that magazines are on sale in the shops but you don’t understand how they get there, and that’s where Frontline come in.
My team manage the client relationship and portfolio for Conde Nast titles such as Vogue, GQ, House & Garden and Tatler. We sit between the publisher and the retailer and manage the budget and retail marketing deals and promotions amongst other things! We are constantly analysing performance and reporting.
No two days are the same, it’s a varied role, challenging in a good way, it pushes me every day.
I really enjoy working for Frontline so I see myself working here and becoming the best I can in my current role.
Pick three words that describe Frontline
Fun, friendly, forward-thinking.
Tell us about the culture
First of all, it’s great to be working for a market leader in this industry. They are head and shoulders above any company I’ve worked for previously. Everyone is approachable, it’s a friendly place, it’s the Frontline way which might sound silly but that’s the case.
Top tips for interview prep
Research the company, it is really important you are interested and show you care and have a passion because that’s how we are here.