Staff interview at Frontline Magazine Distribution

Janine Walsham

Describe a typical working day?

My job involves the management of the day-to-day relationship with Morrisons, one of our biggest Retailers. Predominantly, I work with Morrisons to ensure that the sales of our magazines are optimised through their stores, be it through innovative and creative promotions or simply range and display. On a daily basis, I will work with the Morrisons Magazine Buyer to ensure that he is kept fully abreast of all performance measures, and also continually look for opportunities to help support the growth of our titles. I also frequently liaise with the Partners to ensure that they are fully aware of their titles’ performance in Morrisons and present ideas for promotional activity that will further strengthen the position of their magazines in this Retailer.

What’s the highlight of your job so far?

From a personal perspective, winning Frontliner of the Year in 2012, an accolade awarded to me by my colleagues. From a job perspective, landing an innovative promotion with Jacobs Biscuits, which saw magazines being displayed in the Biscuit aisle in Morrisons, in support of a cross-category promotion. This is the first time a promotion of this nature has ever been run in the Retailer and the resultant uplift in sales was fantastic!

Describe what it’s like to work at Frontline.

Frontline is a fun, vibrant place to work. The Senior management team are all extremely approachable and engaging, which filters down to all other staff. There is very much a ‘can do’ attitude in the business, and staff are encouraged to come forward with new ideas and suggestions on how we can drive the business forward. It is a very open and honest environment and as such, everyone feels valued and appreciated.

What do you enjoy most about working at Frontline?

The variety of the role and the people that I work with.

How did you get your job/how did you find out about your job?

A friend who was working with Frontline at the time recommended the company.

What’s the first magazine you bought and why?

Patches – a teen magazine, because it featured all the favourite pop artists and film stars of the time.

What did you want to be when you grew up?

A police officer!

What do you enjoy doing outside of work?

I enjoy coaching netball, going to the gym, hill walking and socialising with family and friends.

What’s your favourite Frontline memory?

Completing the 3 Peaks Challenge with a number of my Frontline colleagues in 1999!