Frontline’s history started in 1986, when it was created by the magazine publisher Emap. The vision was to create the first dedicated magazine circulation and distribution business managed by specialist and experts in this field.
The value of such an organisation was quickly recognised by other publishers and in 1988 Frontline gained its first new Joint Venture partner; Haymarket Publishing (now Haymarket Media Group). Two years later BBC Enterprises (now BBC Worldwide / Immediate Media Company) entered the JV partnership to create the largest magazine sales, marketing and distribution company.
The partners soon recognised that Frontline’s operational expertise could be offered as a valuable service to other publishers in the UK. So in 1994, Seymour Distribution was created through a Joint Venture agreement between Frontline and Hachette Distribution Services focussing on fulfilling the distribution requirements of independent publishers.